Craig Allen

Digital Strategist

Craig Allen is a digital media strategist with Creative Alchemy working to apply game design techniques to increase customer engagement across a diverse range of industries from robotics to health care. Most recently Craig worked with Reimagine Well – creators of the Infusionarium – to provide immersive patient-controlled spaces to hospitals that allow kids and young adults the ability to customize their healing environment. Prior to Creative Alchemy, Craig was the Co-Founder of Spark Unlimited (creators of the first Call of Duty console game), EVP and General Manager of Jim Henson Interactive and a Senior Producer at Disney Interactive.